Networking

Advertising is the obvious way to gain new customers and increase your revenue. However, networking is a free and sometimes more beneficial method. By attending Chamber events, you can make useful connections and remind fellow Chamber members about the services your business provides.

By creating connections within your community, you also put a face on your business. People are more comfortable working with businesses that they can identify with. And maybe another member knows someone who could use your services – word-of-mouth referrals are always valuable! Networking provides you with a way to increase brand awareness beyond other Chamber members.

When you volunteer at a Chamber event or attend a networking meeting, you are telling the world that you are proud to share your knowledge and time. By simply opening yourself up to networking opportunities, you raise the confidence that others have in you, which in turn leads to increased commerce.

Networking can help you grow your confidence in yourself as well. You will see that other members have the same struggles and challenges as you are faced with. And by reaching out and forming connections, you are practicing the same communication skills that will benefit you when dealing with customers. Confidence in yourself and your business equals revenue!

Focus on giving

Although you might think of networking as a way to gain something for yourself—whether it be new clients, sales or business ideas—it’s better to shift your focus to how you can provide value to others. Giving first helps to initiate relationships, so seek to help others with no expectation of repayment. In time as you build your network and develop a reputation as someone who offers value, you will see growth in your business. Some ways to give include sharing advice or information, connecting someone with a colleague or an opportunity, or offering a free trial of your services.

Be a good listener

While you might be prepared to sell yourself with a well-rehearsed pitch, don’t forget to be a good listener, too. Listening is the most important activity when making connections, it is important to learn about the person you are connecting with. Showing interest and curiosity in another person, makes them feel engaged and in turn they will have an interest in you.

Find commonalities

Networking can sometimes feel awkward, remember that everybody at some point feels that way. It’s a good idea to try to find common ground with people to create a connection. Connecting over shared interests and experiences allows you to build genuine relationships and will prove more fruitful than simply doing similar work. Allowing people to learn about your business in a positive way can help your business grow.

Use social media

While it shouldn’t be a replacement for in-person networking, social media networking can be another great way to create connections.  This is a way to begin interacting with someone in a positive, engaging way then you can send an introduction message about you and your business.

Nurture your connection

After you’ve shaken hands and exchanged businesses cards, be sure to follow up with your new contact, ideally within a few days.

Give it time

You should look at networking as a marathon, not a sprint. Relationship building takes time, energy and effort, you have to grow and nurture your network well before you ever need it.  Building a strong network gives you access to people who can help you with future needs.